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FAQs

Frequently asked questions

Answers to common questions about our services, process, and pricing. If you can't find what you're looking for, get in touch.

General

Do you specialise in certain industries?
We work with businesses of all kinds—from local service providers and trades, to restaurants, e-commerce brands, and those needing complex custom software or back-office solutions.
Can I buy my website outright, or pay monthly?
There are two ways to work with us. Launch is build-and-own: we build your site, you pay once, and it's yours outright — domain and all. Partner is the low-commitment route: a small monthly plan where we host, maintain and keep improving everything for you. Launch suits you if you want to own and run it yourself; Partner suits you if you'd rather we handle it all ongoing.
How are you different from a lead-generation directory or platform like Checkatrade, Bark, or Deliveroo/JustEat?
With a directory you're renting a slot on someone else's platform and sharing leads — stop paying and your presence vanishes. With us you get your own website and domain, and every enquiry comes straight to you. You're building your own asset, not boosting someone else's.

Pricing

How much does a website cost?
There are two ways to work with us, and which is cheaper for you depends on how you'd like to run things. With Launch you pay once and own your website outright — we build it, then it's yours, domain and all. With Partner there's no big bill up front: a low monthly plan where we host, maintain and keep improving your site for you. Tell us which suits you and we'll give you a clear, simple price.
What do I get with the standard Launch or Partner option?
You get everything you need to be live and look professional: a proper website for your business, a memorable domain, business email (e.g. info@yourdomain.co.uk), reliable hosting, and unlimited revisions early on so we get everything exactly right in the first month. It's a clean, simple online presence that just works.
What if I want more than just a website — growth and a custom app?
Our higher tier includes everything in the standard option, plus the work that actually grows your business: a custom-built app or web tool tailored to how you operate, dedicated SEO to improve your Google visibility, AEO so AI search tools (like ChatGPT) recommend you, ongoing improvements to bring in more enquiries, and regular check-ins. Updates and changes are included at no extra cost.
Are there any upfront costs?
It depends which route you choose. With Launch you pay a one-off fee and own the finished site outright. With Partner there's just a small onboarding fee to cover domain, hosting and email setup, and then your low monthly plan — no large bill to find up front.
What are your payment terms?
Simple and flexible. With Launch it's a one-off payment for a site you own outright. With Partner it's a small onboarding fee to get started, then a low monthly plan that covers everything ongoing. We accept bank transfer and major cards.
Why are you so much more affordable than a traditional web agency?
Because the cost of doing the work itself has dropped, and we charge what it now costs. Traditional agencies are priced for a whole pipeline — a designer, a project manager, a UX engineer, a QA tester — all handing work down the chain, which is why they bill £1,000 to £5,000+ for a site. Modern AI tooling lets a single senior engineer do that entire job to the same standard, with no hand-off chain to pay for. It's the difference between a tree surgeon felling and clearing a job by hand and one with a chipper — same expert, same skill, the whole thing done by one person in a fraction of the time. To be clear, it's not automated or churned out: our engineers still scope and build every site themselves. We've just dropped the obsolete pipeline the others still charge you for.
Does my price ever change if I stay with you?
It gets better the longer you stay. On a Partner plan, after your first year your monthly goes down as a loyalty thank-you — same service, lower rate. Most agencies only ever charge you more over time.

Ownership & Exit

Do I own my website and domain?
With Launch, yes — completely. The site and domain are yours outright, handed over with nothing owing. With Partner, we host and look after everything while you're with us, and if you ever leave we do a clean handover that transfers your domain, site, hosting and email to you. Either way, you're never renting your presence from us.
Am I locked into a contract?
With Launch, no — you pay once and own it, so there's nothing to be locked into. With Partner there's a twelve-month initial commitment (which is also when your loyalty pricing unlocks), and after that it simply continues month to month. No indefinite tie-ins.
What happens if I want to leave the Partner plan?
It's simple and stress-free. We do a brief, transparent handover that transfers everything to you — domain, website, hosting and email — and you walk away owning the lot. No heavy exit penalties or lock-in clauses like the larger agencies. Fair, clean, and on your terms.

Process

How long does a website project take?
Faster than you'd expect. Once we have what we need from you, we move quickly and aim to get you live in a matter of days rather than weeks. We'll always give you a clear turnaround when we start so you know exactly what to expect.
Can you improve our existing website?
Sometimes. If your current site has solid foundations, we can optimise it. Often, though, the underlying platform or structure limits what's possible—in which case a rebuild is more cost-effective.
How do we get started?
Book a discovery call. We'll discuss your goals, assess fit, and if it makes sense to work together, we'll follow up with a proposal. No obligation, no hard sell.
I need a change made after my site is live — how does that work?
Easy. On a Partner plan, day-to-day upkeep and tweaks are included — just ask and we'll handle it. With Launch you get a free edits window in the first few months to settle everything in; after that, any changes you'd like are available as straightforward one-off jobs.

SEO & AEO

How long before SEO shows results?
Expect 3-6 months for meaningful ranking improvements. Technical fixes often show faster impact. SEO is a compounding investment—the longer you maintain it, the stronger the returns.
What is Answer Engine Optimisation?
AEO is the practice of structuring content so AI assistants (ChatGPT, Perplexity, etc.) can find, understand, and cite your brand when answering relevant questions. It's emerging as a complement to traditional SEO.
Do you help with local SEO?
Yes. For service businesses targeting specific areas, we optimise Google Business Profile, local citations, location-specific content, and technical signals that help you rank in local search results.
How do you report on SEO progress?
Monthly reports covering rankings, traffic, conversions, and actions taken. We focus on metrics that matter to your business—not vanity numbers. You'll always know what's happening and why.
Do you help me get and show off Google & Trustpilot reviews?
Yes. On a Partner plan we help set up your Google Business Profile and Trustpilot, and give you a ready-made review-request message and link to send customers after each job. Your incoming Google and Trustpilot reviews then sync automatically onto your website, so it always shows your latest, real reviews.

Technical

What platform do you build websites on?
We typically use Next.js for custom performance-focused builds or WordPress for content-heavy sites that need easy editing. The right choice depends on your team, budget, and long-term plans.
Who hosts my site, and what happens to my email?
It depends on your route. On a Partner plan we host everything for you, business email included, and it transfers to you if you ever leave. With Launch, your first year of domain and hosting is included, and after that it's entirely yours to run or move wherever you like.

Still have questions?

We're happy to discuss your specific situation. Book a discovery call or send us an email—no obligation.

Ready to generate consistent inbound leads?

Book a free discovery call. We'll discuss your goals, assess fit, and if it makes sense to work together, follow up with a clear proposal.